Most people these days research the hell out of a big purchase before deciding – I do it myself. I visit websites, I go on YouTube and social media. I hunt out reviews and perceptions from other purchasers, vloggers and bloggers.
This kind of research, for most people, is key – which is why I planned and recorded influencer style reviews of Suzuki and Honda bikes to add a new layer to the sales process, but also to add more authority to our descriptions when customers were in the showrooms.
This video has received over 8.5k views since launch last year and is still growing as the new season begins again.