As the in-house Digital and Marketing Manager I was solely responsible for the redesign, planning and maintenance of the website redesign.
The main focus of the new site was to make John’s of Romford (JOR) more of a resource for all things biker. This meant building a strategy to incorporate a new blog section to reinforce the dealership’s authority, enable options for an online store and being able to advertise the various franchised manufacturer deals via appealing graphics and calls to action.
The blog and store sections added weight to the various social media, SEO and SEM campaigns I was running. Over the three years post-launch and due to the strategy deployed, the site has seen an increase in total website visitors of 17% and unique users of 24%. With a well visited and established online sales section.