Each new year, John’s of Romford saw an increase in commuters looking to change the tube for two-wheels. This is mainly due to the increases in rail fares imposed around this time of year.
To capitalise on this annual event and the increased bemoaning of the rail companies on Facebook and Twitter I researched the various costs involved and compared them. The outcome was compelling enough to create a graphic to use on social channels and in a blog post on the company website.
The graphic was a great success on social media – it also garnered acknowledgement and interest from Honda UK for the type of content that was produced.